Au Naturel Ingredients
Our concentrates are made entirely from plants, minerals, and essential oils that are as effective or more effective than big-name cleaning brands. It's a bonus they smell this amazing.
A Sustainable Promise
Our refill structure keeps our carbon footprint among the lowest in the industry. Any potential emissions are offset by planting two trees for ever starter set sold.
Made to Last a Lifetime
We always take extra care to ensure that our products are made to last. Our screen printed glass bottles are not only beautiful in design, but long lasting and reuseable.
Everything Matters
We care about the details. From our 100% recyclable packaging to third-party lab tested efficacy. We’re also 100% Cruelty-Free, certified by Leaping Bunny.
Au Naturel Ingredients
Our concentrates are made entirely from plants, minerals, and essential oils that are as effective or more effective than big-name cleaning brands. It's a bonus they smell this amazing.
A Sustainable Promise
Our refill structure keeps our carbon footprint among the lowest in the industry. Any potential emissions are offset by planting two trees for ever starter set sold.
Made to Last a Lifetime
We always take extra care to ensure that our products are made to last. Our screen printed glass bottles are not only beautiful in design, but long lasting and reuseable.
Everything Matters
We care about the details. From our 100% recyclable packaging to third-party lab tested efficacy. We’re also 100% Cruelty-Free, certified by Leaping Bunny.
How It Works
By using our concentrates, you are helping in reducing the carbon footprint left by shipping heavy products and the waste of clean water. Just pour in our natural botanical concentrates into your Supernatural bottle and add distilled or filtered water, attach the sprayer and get to cleaning. It’s that simple.
Make it Rain
Fill the Supernatural spray bottle with filtered water until it reaches the white fill line.
COME TOGETHER
Pour the 1oz vial of concentrate into its corresponding reusable spray bottle.
STIR THINGS UP
Secure the top and gently tip the bottle upside-down to combine the botanical magic.
BREATHE DEEP
Rotate the nozzle, spritz, take a deep breath and begin your cleaning ritual.
Counters + Granite Cleaner Ingredients
We carefully develop our cleaning concentrates and essential oils to smell amazing and serve a larger purpose.
Counters + Granite Cleaner Ingredients
Fir Essential Oil
Fir Essential Oil
Also known as Abies Sibirica Needle Oil. 100% essential oil - invigorating with known antiseptic properties, this oil is collected through a process of steam distillation from the fir needles of Russian Abie balsamea trees.
LINALOOL
LINALOOL
Floral with a touch of spice, this fragrant booster comes from lavender, mint and other plants. Added bonus: linalool is natural pest and insect repellent. How’s that for double duty?
DENATURED ALCOHOL
DENATURED ALCOHOL
Grain-derived alcohol that acts as a solvent in which to dissolve the other ingredients, plus alcohol is known to have natural cleaning properties.
SODIUM COCOYL GLUTAMATE
SODIUM COCOYL GLUTAMATE
Made from coconuts and fermented sugar. Lends serious grime-and-grease-fighting foaming power.
Rosemary Essential Oil
Rosemary Essential Oil
Also known as Rosmarinus Officnalis Leaf Oil. 100% essential oil — Found in our rosemary alcohol this stimulating oil is known for its antiseptic properties.
CITRIC ACID
CITRIC ACID
A natural acid found in citrus fruit and berries, this helps remove hard water stains thanks to its effect on metal ions.
LITSEA CUBEBA FRUIT Essential OIL
LITSEA CUBEBA FRUIT Essential OIL
Floral with a touch of spice, this fragrant booster comes from lavender, mint and other plants. Added bonus: linalool is natural pest and insect repellent. How’s that for double duty?
SODIUM CITRATE
SODIUM CITRATE
Better known as salt. Used to adjust the concentrate’s final pH for maximum potency and cleaning power.
DECYL GLUCOSIDE
DECYL GLUCOSIDE
Derived from coconuts and corn. Helps scrub out all that bathroom grime while also stabilizing the concentrate’s oil and water mixture (aka holding all the magic together).
CITRAL
CITRAL
Naturally found in our lemon, lime, orange and litsea cubeba oils, this fragrant compound packs a punch with it’s strong antimicrobial and non-carcinogenic qualities.
COLLOIDAL SILVER
COLLOIDAL SILVER
Tiny silver particles suspended in water. Serves as a natural preservative that is known to have antimicrobial, antibacterial and antifungal properties.
GERANIOL
GERANIOL
We say “NO WAY!” to synthetic perfumes and phthalates. Enter geraniol, a natural alternative for added fragrance, this yummy oil a natural byproduct of the geranium plant and smells divine
GLYCERIN
GLYCERIN
A clear liquid that occurs naturally in plants. Used in everything from food to cosmetics, we rely on it for its cleaning and stain-fighting properties.
PALMAROSA OIL
PALMAROSA OIL
Comforting, sweet and rose-like this tropical cousin of lemongrass is known to have antibacterial, antifungal, antigenotoxic, antioxidant, antiseptic, and antiviral properties. Sourced from India.
PEPPERMINT Essential Oil
PEPPERMINT Essential Oil
100% essential oil — Energy-boosting, motivating and known for its antimicrobial and antifungal properties. Sourced from India.
Basil Essential Oil
Basil Essential Oil
100% essential oil — Refreshing, restorative and stress-reducing and known for its antibacterial properties. Sourced from India.
Water
Water
Making up 71% of the earth and 60% of the human body, it’s an essential building block for life — and our products. We only add a tiny amount to our super-concentrated formulas to avoid unnecessarily shipping millions of gallons of water.
Fir Essential Oil
Also known as Abies Sibirica Needle Oil. 100% essential oil - invigorating with known antiseptic properties, this oil is collected through a process of steam distillation from the fir needles of Russian Abie balsamea trees.
LINALOOL
Floral with a touch of spice, this fragrant booster comes from lavender, mint and other plants. Added bonus: linalool is natural pest and insect repellent. How’s that for double duty?
DENATURED ALCOHOL
Grain-derived alcohol that acts as a solvent in which to dissolve the other ingredients, plus alcohol is known to have natural cleaning properties.
SODIUM COCOYL GLUTAMATE
Made from coconuts and fermented sugar. Lends serious grime-and-grease-fighting foaming power.
Rosemary Essential Oil
Also known as Rosmarinus Officnalis Leaf Oil. 100% essential oil — Found in our rosemary alcohol this stimulating oil is known for its antiseptic properties.
CITRIC ACID
A natural acid found in citrus fruit and berries, this helps remove hard water stains thanks to its effect on metal ions.
LITSEA CUBEBA FRUIT Essential OIL
Floral with a touch of spice, this fragrant booster comes from lavender, mint and other plants. Added bonus: linalool is natural pest and insect repellent. How’s that for double duty?
SODIUM CITRATE
Better known as salt. Used to adjust the concentrate’s final pH for maximum potency and cleaning power.
DECYL GLUCOSIDE
Derived from coconuts and corn. Helps scrub out all that bathroom grime while also stabilizing the concentrate’s oil and water mixture (aka holding all the magic together).
CITRAL
Naturally found in our lemon, lime, orange and litsea cubeba oils, this fragrant compound packs a punch with it’s strong antimicrobial and non-carcinogenic qualities.
COLLOIDAL SILVER
Tiny silver particles suspended in water. Serves as a natural preservative that is known to have antimicrobial, antibacterial and antifungal properties.
GERANIOL
We say “NO WAY!” to synthetic perfumes and phthalates. Enter geraniol, a natural alternative for added fragrance, this yummy oil a natural byproduct of the geranium plant and smells divine
GLYCERIN
A clear liquid that occurs naturally in plants. Used in everything from food to cosmetics, we rely on it for its cleaning and stain-fighting properties.
PALMAROSA OIL
Comforting, sweet and rose-like this tropical cousin of lemongrass is known to have antibacterial, antifungal, antigenotoxic, antioxidant, antiseptic, and antiviral properties. Sourced from India.
PEPPERMINT Essential Oil
100% essential oil — Energy-boosting, motivating and known for its antimicrobial and antifungal properties. Sourced from India.
Basil Essential Oil
100% essential oil — Refreshing, restorative and stress-reducing and known for its antibacterial properties. Sourced from India.
Water
Making up 71% of the earth and 60% of the human body, it’s an essential building block for life — and our products. We only add a tiny amount to our super-concentrated formulas to avoid unnecessarily shipping millions of gallons of water.