I created Supernatural after I started to look at the labels, and I realized not everything was as natural as I thought it was... Harsh chemicals that are harmful to the planet and our bodies, gratuitous plastic parts that can’t be recycled, and billions of pounds of water being shipped around the world unnecessarily.
I knew I needed to create something different: all-natural cleaning products that are sustainably sourced, with the lowest carbon footprint possible, that smell unbelievably amazing. Oh! And that actually work better than conventional cleaning products.
From there we began to create luxury lifestyle goods that live up to the same elevated experience and sustainability as our natural cleaners. As we move forward with Supernatural, we will be creating products that have had every detail, design, and purpose thought through. A Supernatural experience you will love to touch, smell, and bring into your curated life’s rituals.
Welcome to Supernatural. We’re so glad you're here.
Suzy Batiz, Creator & CEO