Women’s Entrepreneurship Day a look at our founder, Suzy Batiz

"HOLY SHIT!” is what Suzy Batiz, the founder of Poo~Pourri and Supernatural, says while reflecting on her journey of liberation from a lifetime of oppression, convention and conformity using radical transformational and pattern-breaking thinking.

“I’ve been passionate about using natural products for many years,” says Suzy. “But when I really started looking at the labels, I realized not everything was as natural as I thought it was. Cleaning products were full of harsh chemicals that are harmful to the planet and our bodies and gratuitous plastic parts that can’t be recycled — not to mention they result in billions of pounds of water being shipped around the world unnecessarily.”

Transformation is the common thread that runs throughout Suzy’s life and her companies. Whether transforming literal shit into a pleasant-smelling experience with Poo~Pourri, the household cleaning industry from toxicity to aromatherapeutic magic with supernatural, or people’s lives with her growing personal brand, Suzy is a revolutionary explorer of infinite potential in the playground of life who loves to inspire others and bring them along for the ride.

Suzy experienced some of life’s lowest lows — poverty, sexual and domestic abuse, depression, and two bankruptcies — which led to what she calls the luxury of losing everything. After harnessing the power of intuition, her journey led her to building her businesses from the ground up without ever taking a dollar of outside investment. Suzy harnessed the power of true transformation and turned ALIVE IDEAS into a $500+ million empire.

Suzy knows that money is simply energy and by focusing on your energetic state, abundance in all areas of your life naturally follows. She recently launched her personal transformation program, ALIVE OS™, and wants everyone to know that they already have everything inside of them to make their dreams come true.

We are proud to honor Suzy on Women’s Entrepreneur Day as she continues to share her passion for creation, transformation and liberation with other seekers.

You can find her personal work and website here.